Remind consumers about your products by creating a show retargeting marketing campaign and using features, similar to retargeting lists for search ads (RLSA). This helps to increase the chances of conversion. Google Shopping works by linking your Google Merchant account and your Google Ads account. That means you will need to signal into your Google Ads account and create a Shopping marketing campaign.

At that point, the Google Express apps will routinely update to become Google Shopping, when you already had them installed. In the latter case, Google Express partnered with retailers like Walmart and Target for deep integrations for voice-enabled buying. As direct competitors with Amazon, these retailers didn’t want to provide third-celebration expertise for Echo users or others on Amazon’s Alexa platform.

Keep in thoughts that if your prices on Google Shopping are low, you also may have low Google Shopping ad visibility. Google Shopping is an online … Read More